I was asked the same question at least 3 times in the past week, and I figured it is a good topic to write about early on…
“What exactly do you do?”
I created SQUAD to bring people together who share the same passion… High-Performance and Exotic Cars.
You do not have to OWN a high-end car to attend one of our events… you simply need to appreciate them. Anybody who wants to come to a SQUAD event is more than welcome to park in a nearby area and come check out the high-grade cars. A majority of the owners of these cars who attend our events, are typically extremely down to earth and happy to answer any questions you may have. Almost all of them will let you take pictures with their car, and a handful may even let you sit in it for a quick picture.
Anyway, the way we bring people together is through Events, Marketing, and Content Creation.
We host as well as attend a plethora of events throughout the car season. It has also gotten to the point where no more than half a dozen charity events personally reached out to me asking if we could round up the troops and bring SQUAD to these events.
SQUAD is not technically a club (yet), however, we do have a following of loyal enthusiasts who attend as many of our events as possible, are very active within our social media, and who talk about SQUAD almost as much as I do. This helps with the Content Creation.
A couple of times a year, we host a media shoot with amazing cars, talented photographers, and sometimes we even get a video team out as well to make a short video. The reason we do this is to create content for people to consume during their week to make their day better, distract them from a job they hate, or simply provide motivation to work hard for what you want.
Once the content is created, we leverage that content for not only your viewing pleasure, but to help related businesses market their product or service.
Within the past 6 months we started putting together a database to make it easier for car enthusiasts to get connected with the products and services they desire, as well as make it easier for those businesses to gain exposure. This database is called The List (www.squad-driven.com/thelist) . We market for companies such as AKIN (High-End driving shoes), Rimpro (professional wheel repair), Unique Car Care (High-End detailing and paint protection), from the businesses side, as well as the consumer side to make it easier for both parties to get what they are looking for.
So now that I told you WHAT I do, let me tell you WHY...
Why am I awake at all hours of the night working? Why do I work 7 days a week? Why do I drive hundreds of miles a week JUST for car events? ..... Because I love what I do.
A quote that resonates with me is, "If you do what you love, you'll never work another day in your life"- Confucius. My goal with SQUAD is to create a community that shares the same passion. These people can help each other out in all aspects of their lives. They can network and help each other grow. This is why we are so active in the car community. This is why we attend charity events. all of these reasons are why I created SQUAD.
Please Like and Follow SQUAD (links below), and share this post to help spread the word. If you have any further questions, please don’t hesitate to reach out via email or social media and I will be happy to answer them.
Do It For The Weekend.